How We Added 640,000+ New Web3 Users with 3 NFT Drops

November 15, 2022
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How We Added 640,000+ New Web3 Users with 3 NFT Drops


  • Total Gas-Free NFT’s Minted: 800,000
  • New Web 3 Users (1st time minters): 643,788
  • Gas Savings: $20,000
  • Average Transaction Approval: 99%

(full stats available at the bottom of the article)

Supercharge your NFT drop with Gasless —

To date, Gasless has powered numerous NFT Drops including top brands such as IndiGG, 100 Thieves and UNXD. In this case study, we’ll dig into how we supported over 800,000 gas-free mints with our Gasless API for the three projects and how you can do the exact same for your dApp to supercharge your next NFT drop.

IndiGG is a Sub-DAO of Yield Guild Games (YGG) built in association with Polygon to create a Play-to-Earn gaming hub within India. On IndiGG, gamers can actively contribute to the future of gaming and virtual worlds while creating massive economic opportunities for all participants.

The Drop

Guild Badge

IndiGG are no strangers to the NFT minting process, that’s why when they decided to do their own Guild Badge drop, they knew it needed to be a seamless flow from start to finish.

At the heart of their campaign was the need for free transactions, made possible by our Gasless API

“IndiGG partnered with Biconomy to make the minting of our guild badge a gas-less and seamless experience. Because of this collaboration, we estimate that we were able to onboard over 30,000 new users onto the NFT space. We received immense support from the team before, during, and after the development process. We have no doubt that Biconomy is going to play a huge role in the mass adoption of web3 for users in all domains.”

-Shlok Khemani,

Head of Partnerships IndiGG

Drop Stats

54,208 NFT’s minted

30,000 (55%) first time minters

100 Thieves (“Hundred Thieves”) is a premium lifestyle brand and gaming organization. Built to serve the growing world of competitive gaming at the intersection of entertainment, and apparel, 100 Thieves was founded in 2017 by Matthew “Nadeshot” Haag, the former OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year. Needless to say, they’re kind of a big deal.

As one of the most iconic brands in esports, the team at 100 Thieves understands the importance of a seamless and intuitive user-experience.

That’s why when they decided to launch a large scale NFT drop in February of this year, their first priority was ensuring all complexities were abstracted away for their massive community.

The Drop

Championship Chain

We were approached by the iconic 100 Thieves team in January of 2022 to determine whether we could support an NFT drop for their Championship Chain, as a sign of appreciation to their community.

In addition to making the claiming process as simple as possible, doing so also had to be 100% free to claimers, while maintaining a low carbon footprint, the equivalent to sending two emails. Needless to say, we were more than up for the challenge and worked with their team to integrate our Gasless API, in order to support meta-transactions at scale with zero cost to minters.

Drop Stats

The 100 Thieves drop is our largest to date with some truly staggering numbers

750,000 gas-free NFT’s minted

611,706 (85%) first time minters

Brought to life by the team responsible for international editions of both Vogue and WIRED, UNXD offers a curated marketplace, featuring the best of digital culture.

Guiding their vision is the belief that culture is currency and NFTs (non-fungible tokens) have forever changed the way in which we view and interact with digital culture.

Having worked with premier brands such as Dolce & Gabbana and Jacob & Co., UNXD is at the frontier of the NFT landscape, providing collectors with the best items and experiences for these incredibly significant pieces.

The Drops

DGFamily Glass Box

In April, Dolce & Gabbana teamed up with UNXD to announce the highly anticipated launch of the Glass Box NFT to the DGFamily community. The drop consisted of 3 distinct boxes + digital, physical, & experiential benefits that took holders on a journey unlike any other in the luxury brand space, breaking down walls between real life & the metaverse.

Collezione Genesi

In August 2021, the Collezione Genesi collection was revealed at the Dolce & Gabbana couture event in Venice, often considered the world’s most unique city. The 9-piece, one-of-a-kind collection was personally designed by Domenico Dolce and Stefano Gabbana exclusively for UNXD, marking an incredible milestone in luxury brand NFT’s.

The physical collection, features hand-made items across Alta Moda (women), Alta Sartoria (men), and Alta Gioielleria (high jewelry). In a historic moment for Dolce & Gabbana and the entire NFT ecosystem, Collezione Genesi is the first luxury NFT collection that bridges the gap between digital and physical works, with support from UNXD and Biconomy.

Drop Stats

The UNXD drop in partnership with D&G went off without a hitch, with over 4,000 new users onboarded to Web3 sans gas.

12,980 NFT mints

4,201 (35%) first time minters

Our Record-Breaking Impact

The benefits of using Gasless are evident from the success of all three drops. From new user growth to gas savings, the end result exceeded all expectations for these incredible NFT drops. In fact, 100 Thieves is our most successful large scale NFT drop to date, with over 700,000 gas-free mints and an approval rate of 99%, showing the true capacity of Gasless under extremely high volume.

Our Guarantee

Our Gasless relayers continue to exceed expectations when utilized for NFT drops. By saving gas fees for both end-users and dApps, we’ve successfully created a truly frictionless NFT experience, unlike anything else that’s available on the market, that’s proven to increase new user mints and create a seamless UX all while spending less. Guaranteed.

Supercharge your NFT drop with Gasless —

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